Search Engine Optimization

By: Sally Ormond Before we get started, let’s go back to basics. PPC (Pay-Per-Click) Google ads are found above and to the right of your search results. Written with your keywords and key phrases in mind, they are highly targeted and are only seen by people searching for your product or service. As the name [...]

Since Google launched their Penguin update on April 24th, millions of websites have been falling down the rankings like losing soldiers in the battlefield! Google has been cracking down on “spammy” websites like never before. This update has indeed been very effective at knocking down spam sites, but many believe that some legit sites have [...]

Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index. We use a huge set of computers to fetch (or “crawl”) billions of pages on the web. The program that does the fetching is called Googlebot (also known as a robot, bot, or spider). Googlebot uses [...]

Large search agency, Rosetta, have conducted a study of organic search traffic to their clients’ websites in which they measured the percentage contribution of organic clicks from Yahoo, Bing and Google and segmented the data into vertical markets. The study found that the Bing-Yahoo search alliance presented significant competition to Google in the financial services [...]

If you haven’t paid any attention to the news around Google Panda but use content to market your business, here’s what you need to know. Google recently changed the way it ranks websites with content in search engine results. So all the dozens of article directories (also known as content farms) are no longer ranking at the [...]

1. Extensive Keyword Research SEO starts with a solid keyword research and sorting. Most of the SEO professionals are impatient and always in a hurry to implement their ideas. Well, that keeps them revising their SEO Services efforts and eventual loss of time and traffic. Keyword research for effective SEO results needs a lot of [...]

What is SEO?  SEO Means search engine optimization. The term may sound like optimizing an actual search engine such as Google; however this professional service focuses on tweaking a website to do well – to appear among the top listings on search engine results pages (SERPs). SERPs are web pages returned by search engines like Google [...]

What is Blogging? Blogging is the act of posting content on a blog (a Web log or online journal) or posting comments on someone else’s blog. Why Blogging is so Popular Blogging is very popular today because it allows people to interact with each other. Blogging has also become a popular search engine optimization (SEO) tool because search engines like [...]